Everyone has that tech geek for a friend. The one who does all this unnecessary, but kind of neat, crap with his phone and computer and all the other devices he has.
I’m that nerd for my friends, and while it may get its fair share of the wrong side of jokes, they don’t laugh when I get stuff done way before they do. It’s not that I’m a better typographer, or that I’m smarter, I just know how to use the tools in front of me better than everyone else. Here’s how:
I use a basic Macbook Pro from 2010. The standard 15-inch “let’s go to college and get a mac” type of laptop. It’s currently running Version 10.8.4, or Mountain Lion’s latest version.
The first thing you need if you’re multi-tasking on your Mac is multiple desktops. Whenever I’m working on multiple projects; video editing for a story, researching for an article, and perusing Twitter and my RSS reader for stories and breaking news, I always have multiple desktops running to keep my work organized. Using Apple’s trackpad, I can swipe between each desktop using four fingers left or right, allowing me to get to my different projects easily.
Personally, I like to organize things into three different categories; social, video and text. The reason is strictly personal preference but it allows me to easily remember where everything is. For instance, social will carry my Tweetdeck acount, instant messaging and RSS feed. Video is obviously going to be where my iMovie is housed, and because that’s typically a full screen project, I leave that one specifically for that, and text carries all the different projects on excel, word and Evernote.
The thing that makes Mac so appealing to hardcore computer users and the casual fan, is the ability to personalize. And leaving all the different options for backgrounds and menu bars aside, there’s still plenty of room to work. There are thousands of games and productivity applications on Apple’s App store for Mac that gives you the opportunity to tailor your Mac to exactly what you need.
If you’re a writer, blogger, journalist, photographer, social media user, college student or someone who just needs a place to organize everything; Evernote is for you. It allows you to connect via the Cloud to your phone and other devices, for free, so when you type up a study guide or line of questioning for an article, it’ll show up on your iPhone within minutes. My favorite feature is the opportunity to organize different notebooks. I have stuff set aside for school and my work, as well as my blog on WordPress.
Stock + Pro
If you’re job requires you to know what’s going on on Wall Street, having Stock + Pro is a necesity. Not only does it have a realtime ticker that you can attach to the top bar or let it float freely, but it also allows you to track, monitor and add new companies to the ticker and main page. It gives you all the need to know stats and lets you monitor in real time whats going on around companies.
The pro version of Stock +, you can access a mini RSS feed about specific companies, giving you the latest news about Apple, US Airways or Amazon.
We’re always communicating. On Mac, it’s even easier. iMessage, the iPhone to iPhone wifi messaging application, entered the desktop and laptop world with the introduction of Mountain Lion. It allows you to directly “text message” an iPhone from your laptop.I spend all day on my laptop, and so I can instantly message back and forth with any of my contacts that are iPhone users.
Adium is a program that I use for Facebook chat. Since Facebook allowed different programs to access its chat feature, the chat service has increased immensely. I’ve used Mac’s native iMessage program, Trillian and now Adium, and each one has its fair share of bugs with Facebook, but Adium works far better than the previous two.
Apple is doing whatever it can to streamline its different products so they have similarappearances and features. Mountain Lion also brought the Notification Center to the Macbook line, and it was a much needed addition. As a previous user of Growl, the third party notification service, I was very pleased to see Apple make it a native feature. Almost every single one of my applications is connected to my Notification Center in some way, and I love it. My Tweetdeck feeds directly in, as do my iMessage, email, Facebook, Stock +, Adium and anything else I need.
Those are some of the cool features that I use on my Mac to make things work, what do you like to use? Make sure to follow my blog by submitting your email on the right. You can also like my page on Facebook, and follow me on Twitter
When Jeff Bezos bought the Washington Post, there was a mix of reaction, my favorite: Gene Weingarten.
His purchase signaled two things: The old-school style of journalism is officially thrown out, and technology is going to dominate the development of news. Now, for the first time, we have at the helm of a major news organization a technology laureate who has the opportunity to develop the future of journalism.
What Bezos brings to the table that the Grahams and the Sulzbergers don’t pick up is rapid adaption. Technology grows at an exponential rate. The gap between the radio and the TV and the cell phone and the smartphone is significantly different. It will continue to do so, and Bezos understands this concept.
Fear of change cannot be the deterrent for the future of media. More people have access to the “need to know” of what is going on around the world than ever before, and the journalism industry can take two paths. 1) Be the purveyors of the information using the newest tools and tricks to deliver the information or 2) fall behind and allow social media to dominate the deliverance of news, because they will if we don’t.
Historically, media has been god-awful at adapting to the tide of change. When the television came around, companies were hesitant to invest in the shift from radio to TV news programs because they didn’t think TVs would stick around.
The Internet was a head scratcher too. Some news sites just threw content on there just for the sake of doing it. What they didn’t realize at the time was how to properly use the internet to provide content to millions of viewers and readers, instead of simply thousands.
Now the World Wide Web has become a tool of promotion and advertisement revenue, versus what it could of become, a platform for new and innovative content.There are some pushes against the grain, but for the most part, news outlets just post copies of stories, hoping to gain traction for their print editions, when in 10 years it’s the print editions that will be gone.
So, with nervous optimism, the future of journalism, me and my classmates, will watch and see what Jeff Bezos will do to our careers. What I ask of them, and myself, is that when the change does happen, we embrace it and not fear it.
There are 500 million tweets a day.
Think about that. That is 500 million messages that carry a potential article idea behind them. Granted most of them are about the #gameofthrones or #thebachelorette, but if you really dive deep into the Twitterverse, you’d be pretty surprised about what you can find, and how you can use it as a starting block.
There are some great tools and strategies available for using Twitter to gain sources, scoops and ideas. The key is, figuring out which of those work for you.
The Search Feature
I cannot stress enough how many times I was able to find stories by searching for key words on Twitter. Because I am based in the Phoenix market, my Tweetdeck (we’ll get to that in a minute) has a couple of key search engines running constantly. At any given time, I have the words “Phoenix” and “Arizona” as search words on Tweetdeck. I give each one a column and occasionally will scroll through the columns to see if anything is worth looking at. Granted, most of the stuff is irrelevant, but in every box of Cracker Jacks came a toy.
The best way to keep yourself organized on Twitter, as you start to follow more people, is lists. On my account I have lists for major news outlets like the New York Times, Newsweek, Wall Street Journal and Bloomberg, and another list that is following ESPN Chicago writers (I’m a diehard Chicago sports fan, so it makes it easy to track). The key is organizing the lists based on what works for you.
Some people like to do it by industry, for instance they’ll have technology bloggers, industry members and other journalists organized into one list and so on. I set up my Tweetdeck account to send me push notifications when anyone on my “News Outlets” list sends a tweet. The last two stories I wrote for the Phoenix Business Journal, regarding JP Morgan Chase and Bank of America’s investigations about mortgage-backed securities, came from seeing one of these tweets.
I’ve mentioned the app several times in this article already, and I really can’t speak highly enough about it. For journalists, Tweetdeck is hands down one of the best apps for Twitter. It’s a free download on the App store (and online for non mac users), and it allows you to monitor multiple accounts, lists, search words and pretty much everything else, all in real time. The big downfall that I have on Twitter.com is the constant need to refresh. Seeing something in real time, versus being five minutes behind because your screen didn’t upload could make the difference from being first or second on a story.
Constantly be communicating on Twitter and other social media platforms, and I don’t just mean pushing out your content. It’s important to market your work on these different mediums, yes but it cannot be the only thing journalists do. The most important thing to do on Twitter, Facebook, Google or whatever else you use is to respond and engage. I regularly retweet, respond and follow people, one) with the hopes of possibly finding a story or topic and two) because it helps your search engine optimization on these sites as well.
These are simply some of my ideas and tools that I use on Twitter to get access to different scoops. How do you use Twitter?
Dr. Hassan Rouhani, the new Iranian president who took office officially last week, has taken a unique approach to handling the United States. Dr. Rouhani has been taking to Twitter to express his feelings about the United States and Iran’s nuclear program.
The most interesting part about Dr. Rouhani’s twitter account is the fact that it’s in English. He has two accounts, one in Persian and one in English, to help communicate. In the past he’s replied, RTed and responded to a lot of concerns, complaints and comments handed to him.
While this isn’t the first foreign or domestic dignitary to have access to social media, this is the first from Iran to relay his message regarding the United States directly to over 16,000 followers. Check it out:
On his account, he also said “the worst approach is to speak loudly, but act slowly”. Now, whether or not his 140 character diplomatic messages are hot air or actual substance has yet to be determined, and because Iran’s government system is a labyrinth of political ties with religion, a lot of his talk may not even become something measurable. But there’s a saying in PR, “there’s no such thing as bad press”, and this is a giant leap forward in changing the perspective of the Iranian president from it’s former leader, Mahmoud Ahmadinejad, who was notorious for his anti-American rhetoric.
This probably won’t solve the tense chest puffing going on between the United States and Iran, but it is a step in the right direction. This new president is showing that he is at least willing to open various channels of communication, no matter how informal they are, to show he is willing to try and alleviate the murmurs of nuclear war.
Over the past week, the journalism world has seen some major shifts to the media galaxy. Let’s recap:
- The former owners of the Boston Globe, the New York Times, sold the paper to the owner of the Boston Red Sox for $70 million, compared to the $1.1 billion it was bought for.
- Gannett laid off 244 employees, including reporters and editors from the Arizona Republic, in what many presume is a move to even the books in light of its recent media buys
- And on Monday, The Washington Post was sold to the founder of Amazon, Jeff Bezos, for $250 million.
Now, lets take a look at what each of these mean:
- The newspaper, which was once regarded as the goliath of the advertising world and the most viewed piece of media on the planet, is now worth a fraction of what it was worth just 20 years ago. It’s a sad moment but the ink and paper that our grandparents grew up reading every morning is going to become a shadow of a past world. Today, we access more content through our fingertips and cellphones then a copy of the New York Times or Wall Street Journal. That’s not to say we’re less informed, today’s content is easier to access, and more widely sought after. This generation’s hunger for content is greater than ever before, it’s just being desired at a much more rapid pace than before.
- With layoffs becoming an unfortunate reality for members of small to medium size media outlets around the country, and the average salary of the college-grad journalist plummeting like a rock, the journalism world is losing its sex appeal. This current generation of leaders in today’s media grew up seeing the likes of Woodward and Bernstein cracking the Watergate scandal, and Walter Cronkite comforting millions throughout the Cold War. Our generation, the supposed future of the media, watched cover-ups go untold and tweets delivering the news of the Osama Bin Laden assassination mission. We no longer have a hero to grow up wanting to be, because everyone has the opportunity to be the next Couric or Woodward.
- With digital tycoon, Jeff Bezo’s purchase of The Washington Post, there is still hope for the daily journalist. Maybe we’re not going to be looking at news stands in the future, but a future type of media platform: mobile and digital.
By 2016, there is expected to be 1 billion users on Tablets and smartphones worldwide.
First of all, that’s insane. Second of all, it shows us exactly where media companies need to focus their efforts. I’ve said it on this site time and time again, companies, if they can find a way to utilize a model like The Daily, which incorporated a newspaper style of reporting combined with a digital and social media style of communication, will prove to be successful.
These three media moves tell me one thing: The newspaper is not dying, it is evolving. It won’t be the page turner at the kitchen table that your dad used to read, but instead, it’ll be the finger swipe of the iPad that we’ve all become use to.
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