Tim Cook and Apple are set to start their annual WWDC developer’s conference momentarily, where new products like iOS7 and iRadio are expected to be released. I’ll be providing updates here as the keynote address goes on, as well as the four day event occurs as well. Watch the event live at Apple’s Events page.
- WWDC sold out in 71 seconds flat. Wow.
- 50 billion apps downloaded. That’s billion, with a B.
- ANKI, a robotics company, is starting off the keynote new product release. Debuting their ANKI drive product, which are electric cars that drive and steer themselves.
- Coming to the Mac and Macbook section of the keynote, sites like mashable are predicting an update of the hardware. Let’s see what happens.
- 35% of mac users are using Mountain Lion, vs. less than 5% for Windows 8.
- Updates for OS 10 possibly coming up.
- New OS software is going to be called OS X Mavericks. Leaving the “lion and big cat” concept behind. Extending battery life and new apps available.
- Three new features being highlighted. The first. Finder Tabs. Allowing you to use multiple screens in Finder. Tagging is also available which will show up in Finder Sidebar, allowing you to track certain topics and subjects more easily.
- Multiple Displays is the third feature. Allowing complete functionality between two Macs. Essentially allowing two seperate computers.
- Airplay TVs will also act as a separate display, INCLUDING APPLE TV
- More efficient power usage through the new MAVERICK update, saving significant battery life for Mac and Macbook users.
- Better social media integration through Safari, allowing RTs and posts through the safari application.
- iCloud Keychain: secure password and credit card changes
- push notifications are going to be allowed on mac for more applications like Fantasy Football, Breaking News. Showing up right on the lock screen.
- Also, apps will be updated automatically.
- iCal getting a facelift. Maps on the Mac as well.
- Integration allowing iCal to help suggest where to go and where to eat based off searched items like “Pizza”
- Revamps for Macbook Air, big feature: increased battery life
- new generation of mac pros.
- iOS 7 just announced
- aesthetics look completely different, crisp.
- color schemes, logos changed.
- looks like a completely new software
- Iphone moves as your hands do, changing the icon perspective and background.
- very nervous about original idea of redesign. However, very excited for iOS7 now. looks great.
- Notification center available on Lockscreen. This was big hack for jailbreak users
- 10 new features to be released
- Control Center: available at bottom of phone, able to do a variety of functions
- Multitasking: available on all apps. Notices usage of apps and provides the background activity when you use it.
- Safari: revitalized, content based.
- airdrop: sharing content through wifi
- Camera: different features, and photo filters built into native camera app
- Photos: photographs managed almost automatically through location and other services, similar to iPhoto on mac
- Siri: new look, and a new voice. Also allows you to increase brightness, play voicemails. Also allows you access wikipedia and twitter.
- iOS in the Car: A new feature to help answer the calling for new cars coming out with compatibility features to new car models. All integration in 2014
- App Store: New app searches, by age and location. Also will update apps automatically
- Music app redesigned
- iRadio is official. Integrates directly into the music app, which is incredibly smart because it allows users to find music they, and their friends love (and presumably by it on iTunes)
- standard stations and custom stations are available.
- iRadio is available on all iOS and OS devices, including Macs and Apple TV. Free with ads or free for iTunes match users
- Audio calls for facetime on wifi, notification sync, phone facetime and message blocking.
- iOS7 will also be able to block thieves from reactivating and rebooting iphone and ipads because it will require icloud logins.
Thomson Reuters operates in a decent sized facility in São Paulo. In fact, it’s bursting at the seams. Two or three reporters operate in what many would consider one desk space, due in part of the fact that they’re trying to expand their local reporters as well as their small workspace. Reuters is working on developing video content for some stories for the web, and the TV room is located in the corner, with the camera placed on top of a footstool.
Hey, whatever works, right?
Reuters is different than Wall Street or Bloomberg, however. Even though it is based in New York City now as opposed to its former London HQ, Reuters is still very much an unAmericanized company. The other key difference, more specifically in Brazil, is where its niche lies. While Bloomberg corners the financial markets like the BOLSA, and Wall Street more exposé pieces, Reuters locks its feet in the political economy corner. Basically, the reporters are focusing on how legislative policy affects the businesses in Brazil and elsewhere, in large part because of their European roots, Reuters is able to gain a different perspective compared to American companies.
Brian Winter, the chief correspondent for Reuters in Brazil, isn’t the typical foreign correspondent. While Reuters has had a foreign correspondent policy in the past of moving reporters around every 2-3 years to prevent them from becoming nationalized, recently it starting to change its outlook, said Winter. Brian has been in Brazil for longer, and sees himself remaining there for the foreseeable future.
“Journalism itself doesn’t have much value anymore,” said Winter. ” What does have value is specialist knowledge.”
For Winter, and most journalists for that matter, there is the realization that general news isn’t holding as much weight as before. For Winter, the key to success for journalists is specialization. Brazil and business are key specializations.
“Just being a journalist isn’t enough, I don’t think there’s money in that,” he said.
He sees specialization as the key to being successful, and for him, Brazil is an relatively untapped market for the new journalist.
“The gap between information given of Brazil and the information need is big” for American journalism, he said. There is a small group of people who are truly capable of writing about this booming country, and with the economy of Brazil becoming a bigger idea in everyone’s mind the opportunity to become a Brazil expert could potentially be lucrative.
Not many American journalists know the Portuguese language, let alone the layout of the Brazilian government, so Winter has pretty solid job security. He’s traveled throughout Latin America, but notes that Brazil is a “great place to be a journalist,” because of the people themselves.
“The people are talkative, and terrible at keeping secrets. There is also still a respect for journalists, unlike in the United States.”
The American spectrum is facing a massive test in reliability and confidence from the consumer. The polarization of politics ties into economics, and also journalism. In Brazil, Winter notes, “it’s amazing how civilized politics are here.”
“You don’t see the bizarrely polarized like you see in the States, it’s different here,” he said.
That creates honest conversation, about politics, sports, fiscal policies and anything else that could be covered on the news. While people certainly disagree on some topics, a lot of people understand the big picture on what Brazil needs to do going forward.
Football is religion to Brazil.
We, as Americans, have the NFL, but it’s really not the same. The Pantheon is the Maracanã, and the deities include names like Ronaldinho Gaucho, Ronaldo, and Kaka. Pelé is Zeus and he rules his kingdom with grace and respect. Any true football fan would recognize that Pelé is the all time greatest, and Brazilians would fight over any discrepancy of that fact.
Football is the poor man’s, and the rich man’s game in Brazil. It is played in well-lit football fields in gated communities and on uncut grass along side a highway. There are those who are entitled to be on the field, with expensive Nikes and latest World Cup edition ball, and those who play bare foot, dribbling around broken glass and dumpsters. Footballers in Brazil are street artists and entertainers, businessmen and construction workers. Very few people in Brazil can say they haven’t tried playing the game, and while some aren’t talented, they still understand the beautiful game. The bright yellow jersey is like the second flag for brazil. It represents a higher calling; a chance to be a part of the upper echelon of Brazil. With that jersey, a Brazilian isn’t rich or poor, he is a god.
The Museu de futebol is located in São Paulo, inside the Municipal Stadium. You aren’t allowed to take any photos inside the museum, so my visuals are limited, however I can promise you it is truly a mecca of sorts for any football fan. Almost everything is in English, Spanish or Portuguese on some level, so you don’t need to be a native speaker to go there. It shows the high points, and low points, of Brazilian football and what it means to the country. It can’t truly depict the value of football though, but the dozens of fans of all ages waving their Corinthian or Flamengo flags around São Paulo or Rio can.
As you walk in, the top moments in Brazilian football history, International and domestic, are displayed in some exciting visuals. You listen (or read) the commentary from journalists, commentators and athletes who experienced the moment. World Cup Qualifiers, Brazilian championships are all on display, and each one of them makes you more and more inclined to celebrate yourself.
After a narrow flight of stairs through what appears to be a desolate corner of the museum, a reverberating drum beat starts vibrating your sternum. Communication to your companions is impossible. Flashes of light hit every corner of the room.
This is the fan display. Underneath the stands of the Municipal Stadium are 10 projection screens, portraying the fans dance, sing and beat the drum as they watch their team. This montage of support raises the hair on your neck and makes you a fan of whatever team is being shown. It’s remarkable.
The history of Brazilian football is inlayed in the muscle fibers of the country. Brought here hundreds of years ago, it was originally thought to be reserved for elite, but eventually over time because of the game’s lack of equipment, it was picked up. It is widely popular in the favelas of the cities, and the Brazilian countryside as well. Every corner of the country understands the game, far more so than our baseball, basketball or football knowledge can be extended.
The yellow jersey means so much more to Brazil than anything we can comprehend. We all love the Bears or 49ers, maybe even the Patriots, but we don’t have that unifying support behind a national pass time. We’ve been overwhelmingly dominate for the longest time in sports like Basketball and American Football, that there is no competition, and as far as baseball’s “America’s pass time” is concerned, it’s played more in Central and South America than the United States. Soccer for these countries is all three of those sports combined. It’s what everyone plays, or understands. Everyone follows a team, and every four years, school shuts down so students can watch their God’s enter the arena to defend their country.
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